16 Famous Logos With Hidden Messages in Them

In our daily lives, we seem not to know how many logos we experience. Since so many objects meet us during the day, we sometimes refrain from paying attention to specifics, no exception being corporate logos. Many of these logos are built with hidden or double meanings, hidden meanings that we often forget, subtly influencing our perceptions. Here in this article, we have a collection of 16 logos with hidden messages.

Your logo is your hardest-working tool for your company. This is your public face, with the responsibility of revealing and telling the world who you are, what you do, and with whom you are. That’s a lot to fit into one picture, so “secret compartments” are always used by smart designers to convey anything and make mesmerizing logos with hidden meanings.

Let’s be honest here, icons that only look cool with secret videos! And occasionally, the cool factor is all you need to decide if the route to go is a logo with a private purpose. But that’s not the only reason why marketers want symbols of these kinds. To generate an air of exclusivity, some use coded meanings inside their logos. 

It’s worth exploring any of these prominent brand logos and seeing what you can gain about them, whether you’re thinking about designing your business logo design or even if you’re looking for inspiration from logo design. We also compiled some logos with hidden messages below to show you the numerous ways to transform an otherwise simple logo into the visual equivalent of a hollowed-out book containing a map of gold. Be sure you look twice because the first sight doesn’t tell the whole story sometimes. So, let’s get to that one! There are 16 prominent logos with hidden messages.


The shipping firm’s logo is possibly the most well-known symbols in the “hidden image” world. Take a peek between the ‘E’ and the ‘X,’ where the negative space forms an arrow, for those who are not conscious. The logo designer, Lindon Boss, said in an interview with Quick Business, “ The arrow must contain position, speed, and accuracy, and if it remained hidden, there could be an element of surprise, that aha moment.” The design has received over 40 awards and has been ranked by Rolling Stone magazine as one of the eight best logos of the last 35 years.


Baskin-Robbins, founded by Dunkin’ Brands, is the largest chain of speciality ice cream shops in the country, better known for its 31 flavours. The company’s pink and blue logo shows a large “BR” that doubles as the number “31.” Carol Austin, Baskin-Robbins VP of Marketing, told CNBC that the logo “is intended to convey the Baskin-Robbins brand’s fun and energy,” as well as the iconic 31st. “The 31 stands for our belief that every day of the month, our guests should have the opportunity to explore a fun, new flavour of ice cream,” Austin explained. As part of a full brand redesign, the logo was launched in 2005.


The dark pink logo for LG Electronics seems to be a winking smile at first sight. But if you look a little closer, you can find that the “nose” of the mask is an “L” and the “face” shape is a “G.” Some fans have also noticed a resemblance between the logo of LG and a changed Pacman.


The logo of Unilever was supposed to include a little bit of everything. In their logo concept, the British-Dutch corporation used “a spoon, an ice cream, a jar, a tea leaf, a hand, and much more,” all of which represent their brand’s essence. According to their website, every portion of the “U” has its sense, which is a visual representation of “making a commonplace for sustainable living.”


The e-commerce/cloud-computing giant portrays a primary logo with a single splash of color in the arrow. Nevertheless, the arrow retains the majority of the logo’s message; it symbolizes that Amazon bears everything from “a” to “z” and adds a smile to the faces of its clients for that cause.


With its intricately-designed logo, the famous chocolate business pays tribute to geography. Could you see the bear on the mountain inside? The animal is portrayed by Bern, Switzerland, the city where Toblerone is made.


Pinterest, the interactive pinboard platform, tied the logo straight into the centre of the social network. Although the secret picture may not be readily visible, it is suitable for the forum: as a pin, the letter “P” doubles. “Michael Deal, co-designer of the Pinterest logo, said: “I had resisted making a conceptual comparison to the photo of a pin for much of the project because it seemed so literal. But the “P” began to lend itself too well to a map pin’s form.


The logo of this vehicle maker contains more than meets the eye. The three contrasting ovals on American vehicles, Toyota said, symbolize the convergence of our customers’ hearts and Toyota products’ spirit. The context space reflects the technical development of Toyota and the endless possibilities ahead of it.


In the NBC logo, the rainbow colours are far from random. Instead, these colours produce a peacock in tandem with the gloomy white room, meant to reflect the company’s interest in the services they generate and the shows they broadcast.


Ever wonder what was intended by the three stripes in the Adidas logo? Okay, they are drawn at an angle because they represent a mountain together, symbolizing the obstacles that clients have to try to conquer every day.


It is all about tortilla chips where everybody falls together – it’s the premise of the slogan of Tostitos. In reality, the ‘T’s’ in the Wordmark are individuals, who gladly dip the same tortilla chip in the salsa pot of the ‘i.’ The chips are so united that they don’t even care about sharing!


Even when making the famous bitten apple, the Apple logo’s creator has little in mind, due to a feverous fan base, it has also managed to pick up many hidden messages over the years. While there are many secret interpretations, the most cherished of them is that the apple is intended to signify wisdom, much like the apple in Adam and Eve’s tale.


In English, this French supermarket chain’s name means “crossroads,” so it makes sense that arrows pointing in opposite directions are used in their logo. And the bonus: if you concentrate on the logo’s negative space, you can even see the letter C.


To represent the entry and exit of a subway station, the Subway logo shows arrows pointing in opposite directions, symbolizing that you can get tasty fast food on the go.


The creators did not expect the pizza chain to get as big as it did when Domino’s first launched, and so they decided to add a dot to the dominos in the logo any time a new location opened. The corporation soon became too huge to do such a thing, though, so today, the three dots in the logo reflect the original three sites.

Levi’s -Logos With Hidden Messages

You wonder, what could be hiding from this logo? I’ll tell you: Beneath the simplified form is an example of negative space used successfully. The room here imitates the shape of classic Levi’s pockets, shaped on any pair of pants they manufacture in the form of a batwing.